SaaS & product companies
Teams with a product already in production that needs an AI capability, an API surface that holds under load, or an architecture decision that is expensive to reverse.
Fourteen years of engagements for startups, agencies and enterprises across the United States, the UK and Europe, Canada, Australia and the Middle East. The work falls into five recurring shapes — and each arrives with a different problem.
Organisations I have delivered work for
Engagements were delivered directly and through partner agencies. Named references available on request.
Platforms & technologies the work is built in
Teams with a product already in production that needs an AI capability, an API surface that holds under load, or an architecture decision that is expensive to reverse.
Agencies who win enterprise CMS or AI work and need senior delivery behind it — working to your process, under your brand, talking to your client or not at all, as you prefer.
Platforms with real governance around them: multiple stakeholders, compliance obligations, content teams who cannot afford a bad migration weekend.
Early teams who need production-grade infrastructure and AI without hiring four specialists first — and who need it to still make sense at ten times the traffic.
Sites that have been let go — unsupported CMS version, an agency that moved on, nobody who knows how deployment works. Usually urgent, often recoverable.
A large share of this work reaches the end client through an agency, and it is a deliberate specialism rather than filler between direct projects. Agencies win enterprise Drupal, WordPress or AI work on the strength of strategy and design, then need senior engineering behind it that will not embarrass them in front of a client.
That means working to your process and your tooling, in your repositories, reporting into your project manager. On client calls as a member of your team, or entirely invisible — your call, and it is not a decision you have to make once and live with. NDAs and non-solicitation terms are expected and signed as a matter of course; I have no interest in the relationship you have built.
Because most of this work is covered by confidentiality or subcontracting agreements that govern whether a client can be named at all, and a logo wall is worth precisely nothing unless every logo on it is real and permitted. Plenty of consultancies solve that by being vague about which logos represent actual paid engagements. I would rather solve it by not having the wall.
Named references are available on request at the point where they actually matter — alongside a proposal, when you are deciding — rather than published for traffic. What is public instead is the work itself: the case studies set out real architectures and the reasoning behind them, which is a better basis for judging whether I can solve your problem than a grid of logos.
The real constraint is capacity, not budget. Senior work is not delegated to a bench, so a limited number of engagements run at once and an honest "not until next quarter" is a possible answer.
Contracting, IP assignment, GDPR and data residency and invoicing currency are all settled in advance rather than negotiated on a first call — see working with clients.
Five recurring types: SaaS and product companies adding AI or scaling an existing product; digital agencies needing senior delivery behind enterprise CMS or AI work, often white-label; enterprises with governed platforms and compliance obligations; funded startups building production infrastructure for the first time; and established businesses whose platform has been let go and needs rescuing. Sizes range from a two-person founding team to organisations with their own internal engineering department.
Yes, and it is a substantial share of the work. That means delivering under your brand, to your process and tooling, reporting into your project manager, and either joining client calls as part of your team or staying entirely invisible — whichever you prefer. NDAs and non-solicitation terms are expected and signed as a matter of course.
Because most of the work is covered by confidentiality or subcontracting agreements that govern whether a client can be named, and a logo wall is only worth anything if every logo on it is real and permitted. Named references are available on request at the point where they actually matter — usually alongside a proposal — rather than published for traffic.
From a bounded architecture review that ends in a written recommendation, through scoped project delivery with a fixed outcome and date, to a retained block of senior time each month for platforms that need an ongoing owner. The constraint is capacity rather than budget: senior work is not delegated to a bench, so only a limited number of engagements run at once.
The United States and Canada, the United Kingdom and Ireland, Europe, Australia and New Zealand, and the Middle East, working from India. Timezone overlap, contracting and IP assignment, GDPR and data residency, and invoicing currency are set out in full at manouwer.com/working-with-clients/.
Describe it in your own words — I will tell you what I would actually build, what I would not, and whether I am the right person for it.
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